I just finished reading Bill Simmons' latest column, in which he discusses Bill Belichick's decision to go on fourth-and-two last Sunday night.
The column was going great, Simmons using his everyman wit to entertain. Then he got a little crazy.
While comparing his trying to get from Seattle to Beaverton, Ore., in two hours to Belichick's decision (already on thin ice), Simmons mentioned he was optimistic about the trip in part because he stood up for Sonics fans when Clay Bennett moved the team. Therefore, Simmons felt he had a pretty good shot at getting out of a speeding ticket in the Seattle area.
Listen, I respect Simmons. He's an excellent writer, he churns out content at a meaty pace and usually gives sports junkies a fresh perspective. But he's gotten a bit big for his britches.
Now this guy breaks the speed limit with the idea that he's such a big celebrity that a cop will let him go? Relax buddy. No one's confusing you for Tom Brady just yet.
Simmons' charm has always been that he's just like you and me, just a regular Joe Fan saying what we'd all like to say about the sports issue of the day. That's pretty much over now. Simmons does a lot of name-dropping, and apparently he doesn't view himself as Joe Fan anymore.
This doesn't mean Simmons doesn't write a good column anymore, because he does. He continues to provide good content, and his fan base continues to grow.
So does his ego.